Everybody publishes content these days, but very few are getting the RESULTS they are hoping for.

This course will help you start getting results or get MORE results from your knowledge.

Our first lesson is: Finding Your Knowledge (PDF)

If you have any questions, comments or need to bounce some ideas around – the comments area is below. Use it!

Today, we’re talking about Delivering Your Knowledge. When it comes to content, we’ve got a TON of ideas on ways you can deliver it. This lesson touches on those many ideas and we also talk about the pros and cons of the 8 monetization methods we cover in this course.

Once again, this is a thinking lesson. We’re going to fill your head with a bunch information and things to consider (don’t worry, it won’t hurt!). All you need to do is take plenty of notes and process it over the next week, so you’re ready to move forward with your plans.

Download your lesson: Delivering Your Knowledge (PDF)

Need help brainstorming, processing or just want to bounce around some ideas. Space is below.

Today’s lesson covers why you need to get help with your content and how you can get that help, no matter what your budget it. In fact, you can do it all for free if you want to.

Download Your Lesson: Recruiting Others to Deliver Knowledge (PDF)

Got questions or want to discuss the lesson. Space is below!

• They are inexpensive to create and produce. You can write your own , use PLR or hire a ghostwriter. You can also sell the same product over and over again, without extra production cost.

• They are inexpensive to send to your customers. If you’re selling digital products, there is no shipping and the whole order/delivery process is automated.

Selling information products has advantages over monetizing free content because you get to create a valuable customer list. Satistifed customers who buy once will buy again!

Review:

• If you’re not familiar with information products or want to review the advantages and potential drawbacks of selling them, refer to Lesson 2: Delivering Your Knowledge.

• If you need ideas on how to get your product created for you, review Lesson 2: Recruiting Others to Deliver Knowledge.

Checklists for Information Product Creation

• Information Product Topic Research Checklist: 7 ways to research your information product topic idea.

• Planning Your Information Product Checklist: Things to think about in planning your information product from your sub-topics and media options to your download set up options.

Technical How-Tos:

• Use Adobe Online to Create PDF
• Upload Multimedia Files / Create Link
• Create mp3 with Audacity
• Turn Powerpoint into YouTube Videos
• Record Flip Video and Load to YouTube

Selling Your Product Checklists

• Marketing Checklist: Covers pre-selling, product graphics, sales page and customer follow-up.

• Promotion Checklist: How to drive traffic to your website for the purposes of selling your product.

Sales Templates:

• Sales page template
• Opt-in page template

Resource List

• Information Product Resource List: Find a list of graphic designers, shopping cart programs and more.

It’s a model that is more time-intensive on your part (unless you hire someone to handle the interactivity), but there are benefits:

• It increases the value of your product for your customers as they get a more beneficial learning experience from the interaction.

• It can set you apart in a marketplace where most people sell downloadable products and then let their customers sink or swim.

• Because the value is greater, you can charge more.

• You are more likely to get more success stories and may end up collecting more meaningful testimonials for your promotions.

• The interaction that is created through the course often makes excellent content for your other students, is useful for promotions and other places you publish content. In other words, your students are creating more content for you.

With that in mind, let’s get started with the learning materials for this module.

IMPORTANT NOTE: Because an online interactive course is a type of information product, you will find many of the lesson materials overlapping between modules. The planning checklist has been modified for this module and has been marked as “Exclusive!”.

Review:

• If you’re not familiar with information products/interactive courses or want to review the advantages and potential drawbacks of selling them, refer to Lesson 2: Delivering Your Knowledge.

• If you need ideas on how to get your product created for you, review Lesson 2: Recruiting Others to Deliver Knowledge.

Checklists for Information Product Creation

• Information Product Topic Research Checklist: 7 ways to research your information product topic idea. This is the same checklist provided for the information product module.

• Exclusive! Planning Your Interactive Course Checklist: Things to think about in planning your interactive course from the level of interaction you want to provide, your sub-topics and media options to your download set up options. This checklist HAS been modified for the interactive element of this type of information product.
  

Technical How-Tos: The following checklists are the same ones included with the information product module. There have been no modifications.

• Use Adobe Online to Create PDF
• Upload Multimedia Files / Create Link
• Create mp3 with Audacity
• Turn Powerpoint into YouTube Videos
• Record Flip Video and Load to YouTube

Selling Your Product Checklists: The following checklists are the same ones included with the information product module. There have been no modifications.

• Marketing Checklist: Covers pre-selling, product graphics, sales page and customer follow-up.

• Promotion Checklist: How to drive traffic to your website for the purposes of selling your product.

Sales Templates: The following templates have not been modified and are the sames ones included with the information product module.

• Sales page template
• Opt-in page template

Resource List

• Exclusive! Online Interactive Course Creation Resource List: Find a list of graphic designers, shopping cart programs and more. This list has been modified slightly to accommodate the needs of an interactive course.